In Episode III of the Pacific Roots Magazine Podcast, we were excited to talk with Fred “Doc” Beasley, Chapter President of NYC Hip Hop is GREEN. Hip Hop is Green, founded by Keith Tucker, is the first plant-based hip hop media organization & works with a range of issues included food justice, urban farming, animal rights, youth engagement, exercise & more. It was wonderful to learn more about what this innovative & essential organization is doing. Tune in below!
Beasley works closely with young people of all ages from generational food deserts and those suffering from nutrition apartheid. Using Hip Hop as a window to open the doors of their minds, the goal is to bring youth healthy information in a “flavourful and digestible way”, allowing them to process it easily on their own.
NYC Hip Hop Is GREEN focuses on 6 Pillars:
1. Plant Based Food
2. Food Justice
3. Animal Rights
6. Urban Farming
Hip Hop Is GREEN also works closely with Community Based Organizations, religious centers, educators, small business owners entrepreneurs and government officials in order to create organic synergy within communities.
As part of NYC Mayor de Blasio’s think tank, they were instrumental in creating Meatless Monday’s in NYC public schools. 1.5 million school children have plant based meals every Monday.
In addition, as part of Brooklyn Borough President Eric Adams community outreach program, they fought for plant based meals to be served in NYC hospitals. For 2 years running now, they have also been the host of the original Black VEGFEST – held in Bedford Stuyvesant Brooklyn – interacting with over 13 thousand combined attendees as they bring Health & Wellness to urban families.
Fred Beasley II- aka Doc G- is a global youth culture architect and lifelong creative with over two decades of experience working with at risk youth of all ages. He has traveled the world doing interactive workshops and lectures designed to empower the disenfranchised. He has been featured in NY Times, Men’s Health, CNN, Men’s Fitness, and The Smithsonian museum. In addition to working with high profile clients such as Nike, NBA, Equinox, NFL and Leverage Marketing agency. He producted the award winning documentary Raise Up The World is Our Gym (2016) that was recently picked up by Red Bull.
Doc is Founder and Chapter leader of NYCHIPHOPISGREEN a plant based multi media company developed to introduce inner city youth to the benefits of living a healthy balanced lifestyle in flavorful and digestible way. He is currently working on his first children’s book, and he resides on Roosevelt Island in NYC with his wife and four children.
Visit Hip Hop is Green online at their website: https://poagp.com/