June 5, 2023

Podcast Episode III: Fred “Doc” Beasley of NYC Hip Hop Is GREEN

In Episode III of the Pacific Roots Magazine Podcast, we were excited to talk with Fred “Doc” Beasley, Chapter President of NYC Hip Hop is GREEN.  Hip Hop is Green, founded by Keith Tucker, is the first plant-based hip hop media organization & works with a range of issues included food justice, urban farming, animal rights, youth engagement, exercise & more. It was wonderful to learn more about what this innovative & essential organization is doing. Tune in below!

Fred “Doc” Beasley with Brooklyn Borough President Eric Adams, Photo: NYC Hip Hop is Green
Photo: NYC Hip Hop is Green

Beasley works closely with young people of all ages from generational food deserts and those suffering from nutrition apartheid. Using Hip Hop as a window to open the doors of their minds, the goal is to bring youth healthy information in a “flavourful and digestible way”, allowing them to process it easily on their own.

NYC Hip Hop Is GREEN focuses on 6 Pillars:

1. Plant Based Food

2. Food Justice

3. Animal Rights 

4. Sobriety

5. Exercise 

6. Urban Farming 

Hip Hop Is GREEN also works closely with Community Based Organizations, religious centers, educators, small business owners entrepreneurs and government officials in order to create organic synergy within communities. 

As part of NYC Mayor de Blasio’s think tank, they were instrumental in creating Meatless Monday’s in NYC public schools. 1.5 million school children have plant based meals every Monday. 

Black VegFest Founders & Mayor De Blasio, Photo: NYC Hip Hop is Green

In addition, as part of Brooklyn Borough President Eric Adams community outreach program, they fought for plant based meals to be served in NYC hospitals. For 2 years running now, they have also been the host of the original Black VEGFEST – held in Bedford Stuyvesant Brooklyn – interacting with over 13 thousand combined attendees as they bring Health & Wellness to urban families. 

With children in Harlem, Photo: NYC Hip Hop is Green
With Cory Booker, Photo: NYC Hip Hop is Green
Photo: NYC Hip Hop is Green

Fred Beasley II- aka Doc G- is a global youth culture architect and lifelong creative with over two decades of experience working with at risk youth of all ages. He has traveled the world doing interactive workshops and lectures designed to empower the disenfranchised. He has been featured in NY Times, Men’s Health, CNN, Men’s Fitness, and The Smithsonian museum. In addition to working with high profile clients such as Nike, NBA, Equinox, NFL and Leverage Marketing agency. He producted the award winning documentary Raise Up The World is Our Gym (2016) that was recently picked up by Red Bull. 

Doc is Founder and Chapter leader of NYCHIPHOPISGREEN a plant based multi media company developed to introduce inner city youth to the benefits of living a healthy balanced lifestyle in flavorful and digestible way. He is currently working on his first children’s book, and he resides on Roosevelt Island in NYC with his wife and four children. 

Hip Hop is Green in partnership with Brooklyn Borough President Eric Adams
Starting March 16, 2020

Visit Hip Hop is Green online at their website: https://poagp.com/

Visit the NYC chapter on FB here & on Instagram here

Podcast V: Biocyclic Vegan Agriculture

Editor’s Note

Welcome! Launched in Summer 2019, Pacific Roots Magazine is a platform devoted to issues of veganic agriculture, sustainability, plant based food & more. We welcome you along for the journey as we explore, learn & develop further awareness about this home we call Earth. 

International Biocyclic Vegan Network